Monday 26 August 2013
vmas breaks many records
Thanks Miley! 2013 VMAs
Shatter Twitter Records
MTV News Staff Report
August 26, 2013
The 2013 MTV Video Music
Awards brought out the
biggest stars in the
business ... and one of the
biggest audiences in the
show's history.Sunday
night's show garnered a total
audience of 10.1 million
viewers — a 66-percent
increase over last year's
show — making it cable's
top-rated entertainment
telecast of the year among
viewers aged 12-34, and
earned a 7.8 rating in the
same demo, a 47-percent
compared to last year's
show.
The encore presentation of
the VMAs earned an
additional 2.8 million
viewers, bringing the grand
total to 12.9 million total
viewers across both airings
on MTV. Ratings for the
MTV Video Music Awards
Pre Show had 4.6 million
viewers, and earned a 3.6
rating in the 12-34
demo.Digitally, things were
equally as big. During the
two-hour telecast, social
media exploded, as fans
reacted to VMA
performances and winners in
ways we never thought
possible. The show generated
120 national and worldwide
trending topics on Twitter
and 1.2 million Instagram
likes. And during one
particular performance —
that would be the combo of
Miley Cyrus' twerk-tastic
"We Can't Stop" and Robin
Thicke's "Blurred Lines" —
you actually set a record for
most tweets per minute: an
astounding 360,000,
shattering the previous
record holder, Beyoncé's
Super Bowl performance.And
both VMA performers and
winners benefitted from all
that exposure. Justin
Timberlake — who took home
the Michael Jackson Video
Vanguard Award and
delivered a career-spanning
performance ( and bonus
'NSync reunion!) — posted a
1,876 percent increase in
sales on iTunes, while Bruno
Mars' first-time-on-TV
performance of "Gorilla"
instantly launched the song
onto the iTunes singles
chart, and put his
Unorthodox Jukebox album
back onto the iTunes' album
chart Top 10.
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